HELLO!

I’m Jennifer McDonough, a graphic designer and creative problem solver with over fifteen years of design experience. I believe that good design is not just about aesthetics, but also about function and purpose. It’s about understanding your audience and delivering a solution that effectively meets those needs through impelling graphics and clear communication. 

Whether I am personally ideating, sketching and bringing ideas to life myself, or art directing illustrators and vendors, I’m always looking to push the limits through collaboration, and experimentation with new design techniques and ideas, keeping my work fresh and innovative.

My Career

  • Hasbro - 2013-present

    Over the past 12 years, I’ve taken on a wide range of responsibilities as a Graphic Designer, and now as a Senior Graphic Designer. While my experience includes everything from building and maintaining PowerPoint decks to creating packaging comps, e-commerce assets and merch guides, most of my work has focused on branding and packaging for the Action Brands segment, working with well-known brands such as Star Wars, Indiana Jones, Marvel, Transformers, and Beyblade.

  • Mammoth Media - 2010-2012

    From 2010-2012 I worked at Mammoth Media - a large-format printing company focused on out-of-home advertising (OOH), where I designed and prepared print-ready files for large-scale applications including billboards, bus wraps, transit ads, subway placements, bus shelters, and stair graphics, ensuring accuracy across a wide range of formats and installations.

  • ICON Advertising & Design - 2007-2009

    From 2007-2009 I worked at ICON Advertising and Design, a small design firm, where I worked on email campaigns, websites, logos, brand kits, and brochures for a variety of clients in Real Estate, Pharmaceuticals, Electronic components, and the Auto Industry.

  • Franklin Sports - 2006-2007

    In 2006 I started my career at Franklin Sports - from color correcting and clipping images to working on packaging design, product design, catalog layout, and sell sheets for licensors such as Nickelodeon, the MLB, NFL, and NHL.