To translate D-0’s capabilities into clear packaging communication, I collaborated closely with cross-functional teams across product design, engineering, and the mobile app group to understand how the droid moved, responded, and interacted with the companion app. I also partnered with the marketing team to align on key messaging and ensure the packaging clearly communicated the product’s primary features and play patterns to consumers.

Using these insights, and working with the Creative Manager, I developed the creative direction for graphics and messaging that highlighted the droid’s interactive functionality and personality. Throughout the process, I partnered with outside vendors to execute layout and communication graphics based on my direction, while navigating internal reviews and Lucasfilm licensor approvals. I also worked closely with production partners to refine the packaging through final mechanicals and print specifications, ensuring the design was successfully brought through production and ready for final manufacturing.