The Lizard’s Lair:
BRANDING Kit & Etsy store
I created the product, branding and storefront design for TheLizardsLairShop, an Etsy shop centered around fun, handmade, furniture for reptiles. From logo design to custom illustrations, sticker design, storefront graphics, and product design, the goal was to build a brand that feels inviting, trustworthy, and full of personality. The visual identity brings a sense of character and charm to the shop while staying clean and easy to navigate, helping the storefront stand out and feel cohesive across banners, and product images.
The process
For The Lizard’s Lair Shop, I wanted the brand to feel fun, welcoming, trustworthy and instantly recognizable. I started by shaping the overall look and personality of the shop, then carried that vibe through everything—from illustrated product designs to social ads. Product photography was styled and shot to feel bright, approachable, and lean into the handmade spirit of the shop, helping customers quickly understand what they’re getting. Social media ads were designed to be playful and eye-catching, using bold visuals and clear messaging to grab attention.
The Project
The Lizard’s Lair
Branding & Etsy Store
My Role
Logo Design
Character Illustration
Product Design & Creation
Product photography
Branding Assets
Etsy Store setup
Social Media Ads
THE RESULT
The new branding and storefront design created a cohesive, personality-driven identity that elevated the shop’s presentation, supported customer trust, and contributed to stronger engagement and brand recognition on Etsy, resulting in over 400 sales of handmade items since its launch in 2021.
