Star Wars Young Jedi:
Packaging
My challenge was to design packaging for the Star Wars: Young Jedi Adventures Tenoo Jedi Temple Playset. A product based on the first Star Wars series created for preschoolers.
The process
In taking this project from concept to completion, I collaborated with cross-functional teams—including Product Design, Engineering, and Marketing—to gain a deep understanding of the product’s features and functionality. This insight allowed me to translate it into clear, engaging packaging communication. Working closely with the Creative Manager, I provided art direction and assets to multiple vendors (illustration and 3D rendering) and led the art direction for lifestyle and product photography. I coordinated alignment across our cross functional teams and external licensor to ensure brand consistency. I also managed and proofed production files for packaging release.
The Project
Star Wars: Young Jedi Adventures
Tenoo Jedi Temple Packaging
My Role
Art Direction
Photography Direction
Project Management
Vendor Management
Photo Compositing/Color Correction
Cross functional & Licensor Approvals
File Prep/Prepress/Production
the result
Bringing this Star Wars ultimate play space to life on pack for young Jedi, with vibrant, stylized render illustrations and engaging lifestyle photography, all cohesively tied together through the application of the Young Jedi Adventure’s brand approved trade dress.
