HYDROPODS:
BRANDING & PACKAGING
In 2023, I partnered with my Creative Manager to support the branding and packaging execution for Hydropods, a new Hasbro-developed brand launching across multiple franchises—including Hasbro, Transformers, Star Wars, and Marvel.
The process
Hydropods was an entirely new brand that came with significant complexity (collectible mystery figures combined with a water-powered battle game), especially under an accelerated timeline. One of the core challenges was developing a unified, ownable Hydropods brand identity that felt cohesive across the line while still honoring the distinct visual language, guidelines, and requirements of each licensor.
I worked with my Creative Manager, our internal cross functional team, outside vendors, and multiple licensors to bring the first Wave of Hydropods 5L branding and packaging from concept through Final Art Release. The number of sku’s tripling from the time we started to Final Art Release.
The Project
Hydropods
Branding & Packaging
My Role
Product Feature Callout Ideation
Art Direction
Project Management
Vendor Management
Cross functional & Licensor Approvals
Packaging Production
File Prep/Prepress
Final Artwork Release
THE RESULT
Cohesive Hydropods branding and packaging that balanced playful illustrations with clear product communication. By collaborating closely with internal teams and external licensors, a packaging system was created that strengthened brand recognition across multiple franchises and enhanced on-shelf impact across multiple SKUs.
