STAR WARS Force N’ Telling:
BRANDING & PACKAGING
My challenge here was to design packaging that stands out on shelf and highlights the playful personality of these stylized Vader and Yoda fortune-telling toys. Just press their heads, ask a question, and they’ll reveal one of over 40 playful responses!
THE PROCESS
The process for me in designing this fun and quirky packaging involved:
Understanding The Product
• The product being a super cute, stylized Vader and Yoda fortune-telling toy, You press his head, ask a question and he will provide 40+ responses.
Checking Out Competitor Items
Creating A Mood Board
Starting to Sketch!
Providing Sketches and Art Direction to Vendors to bring it to the next level.
Logo Creation - The Force N’ Telling Vader was previously created for a presentation. It only needed some fine tweaking based on internal and licensor feedback. I created the Force N’ Telling Yoda logo based on the Vader logo. I used the product CAD as reference to create the illustrated version of Yoda in the logo.
Cross Functional & Licensor Approvals
Prep & Release Final Artwork
The Project
Star Wars Packaging
Force N’ Telling Vader
Force N’ Telling Yoda
My Role
Initial Concepting/Sketches
Art Direction
Vendor Management
Render Color Correction
Cross functional & Licensor Approvals
File Prep/Prepress/Production
THE RESULT
Packaging that stood out on shelf, with bold graphics and clear feature callouts.
